Why Buy When You Can Rent?

Rent the Runway One of the many neuroses common to New Yorkers is obsession with rent.  And the lawlessness with which we seek data on everyone's monthly payments is ruthless.  Now we have another vehicle to fuel others' rent obsessions - Rent the Runway.  Instead of apartment envy, pals and new acquaintances alike will envy your rented designer party frocks (think Hervé Léger, Proenza Schouler, Just Cavalli).  Dresses go from $50-$200 which entitles you to 4 days of wear (there's an 8 day option for an additional cost) after which you pop the garments into an envelope and return - RTR dry cleans for you!  When renting a new designer, they even provide two sizes so you don't have to worry about the fit (or just in case the holidays sneak up on you and your lower half  faster than you'd like).  Their motto:  love, wear, return.  My motto:  love, leave, love again (and again and again)!