If Justification was a college course, there would be a bidding war for my professorial services. Obviously this is a critical job function for me and therefore a skill I have spent time cultivating. The fact is that no one likes to feel guilty about spending hard earned money and so often my role is to gently permission them. This has never been easier than at a recent event where I teamed up with Goldman Sachs, Hugo Boss, and the Susan Komen Foundation to raise money for cancer research...by shopping of course!
An infallible mantra I adopted for the evening: Stop thinking of yourself and start shopping for charity!
Luckily attendees were good sports and took this (questionable) logic to heart which equated to a good bit of financial support for the foundation. Success! (Note to readers: it might also have helped that I was double-fisting bottles of persecco and pouring liberally while simultaneously doing on the spot styling and fittings. Just a hunch.)