Is Brooks Brothers becoming a jack of all trades (master of none)? I recently read that the lifestyle brand is going to open a three-story steakhouse in 2014 right next door to their Madison Avenue flagship location (where I used to work as a concierge/personal shopper). I can accept that the brand which began as men's-only has evolved to include women, children, and even home furnishings but steak? That seems a stretch. The restaurant, to be dubbed "Makers and Merchants," is obviously targeted towards finance folks, but if there's one thing that I know about bankers (also the majority of my clientele) is that they value specialization. They only want to deal with an expert. So I suspect their view will be that BB should save the diversification for their finance portfolio.