B.B.ig Mi-steakhouse?

Brooks_Brothers_1969_logoIs Brooks Brothers becoming a jack of all trades (master of none)?  I recently read that the lifestyle brand is going to open a three-story steakhouse in 2014 right next door to their Madison Avenue flagship location (where I used to work as a concierge/personal shopper).  I can accept that the brand which began as men's-only has evolved to include women, children, and even home furnishings but steak?  That seems a stretch. The restaurant, to be dubbed "Makers and Merchants," is obviously targeted towards finance folks, but if there's one thing that I know about bankers (also the majority of my clientele) is that they value specialization.  They only want to deal with an expert.  So I suspect their view will be that BB should save the diversification for their finance portfolio.