Arden Reed and OkCupid conducted a four month international study to assess the impact a suit's fit has on a gent's likelihood to score a date. (This is the kind of science I wish I could've studied in college.) Two profiles were set up, each exactly the same save for the photo. In one of the photos their model wore a boxy suit, and in the other he wore a tailored suit. Unsurprisingly the study backs up what I espouse every day of my working life - that fit is about 50% of the damn-he-looks-good equation which, incidentally I'll share below.
The Wardrobe Whisperer Hotness Theorem:
50% fit + 30% style + 20% fabric/quality = 100% Attractive
If you nail a garment's fit, that's half the battle (literally half, see my equation above) and now I have cold hard facts to prove it. Fashion CSI has done it again!