Brooks Brothers Brings It (Sort of)


Many moons ago I worked for Brooks Brothers at their flagship store on Madison Avenue. During my tenure I took it upon myself to seek and gain permission to throw a huge party (complete with a fashion show) in honor of the area concierges who we courted for referrals.  It was an enormous success in the end but hours before the event I:

1) passed out twice due to low blood sugar AND

2) was forced to forgo wearing the elegant Saint Laurent dress I had selected in lieu of something in the BB collection

While this request from headquarters was not unreasonable, I must remind you, dear reader, that these were days prior to Zac Posen grabbing the creative reins of Brooks Brothers Women’s collection.  Suffice it to say, there was nothing as crisp and tidy as the Carolina Herrera-inspired ensemble that Yara Shahidi is wearing in the above photo for the Brooks Brothers Bicentennial Party.  I ended up in a black gown that I was fairly certain I’d seen on Blanche from the Golden Girls.  Let’s put it this way – it looked better on Blanche since my physique resembles that of a 12 year old boy.

Years later I am pleased to see that the BB Bicentennial Party had a modicum of gravitas which I credit wholly to Zac Posen and his lady posse (Possen?!). Let’s look at how he dressed his pals.

While I’m not completely wow-ed by this dress, neither is it terrible nor sitting in Blanche’s closet:

If Zac knows nothing else, he does know fit. Katie’s form is perfect.

We are still dealing with a very classic and conservative brand so I should be thankful for the small things, such as this splash of red:

Ladies and gentleman, all this to say that these gowns feel current and reflect well on the two hundred year old brand.  May they never again match their styles to the age of their brand.