In It to Pin It


A few years back I was hired to style a finance expert who regularly appears on CNN, Fox News, MSNBC, CNBC, Bloomberg, etc.  What I learned while working with her is that, although they supply commentators with nada wardrobe-wise, these networks are relentless with their wardrobe requests.  One news giant (allow me to be evasive) was particularly unscrupulous and would send direction of this flavor: “Please no pants, and wear shorter skirts.” It’s worth noting that after this appeal, they switched their format to round-table (vs behind a desk) to ensure lots of leg-shots.  Good times.

While all were guilty of putting the “direct” in direction, typically the organizations had more reasonable (and less exploitative) requests.  For instance, a different news outlet that shot primarily from the torso up asked this client to distinguish herself by creating a “signature look.”  For her, this was akin to receiving a wedding invitation that specified “garden casual attire.”  The point is that people who are not stylists rarely want to think that hard about what they need to wear.  My immediate instinct was to try incorporating a brooch/pin into her look because I couldn’t remember ever having seen a commentator wear one.  My go-to, of course, then and now is Alexis Bittar.  The lucite pins we chose were a HUGE success and not only garnered kudos from the network, it registered in her viewer appeal ratings.  Which leads me to the point of this post: YOU TOO SHOULD WEAR PINS.  As evidenced by my experience, they are NOT for old ladies only and ARE an easy way to distinguish yourself from the masses. Lucky for you I recently previewed AB’s stunning fall collection I have identified next season’s IT pin.  It’s a diamond-encrusted snake acting as the pistil of a lucite flower and it is to die for (above).  No link yet as it has not yet been released but will be soon!